2023 年世界电视日：主题以及数字时代人们还在看电视吗？

World Television Day is celebrated annually on November 21 to recognise the significance of television as a medium for communication, information, and entertainment. 

Every year on November 21st, the world comes together to celebrate World Television Day, a day dedicated to recognizing the profound influence that television has had on shaping our global communication, information, and entertainment landscape. 

每年 11 月 21 日，全世界都会共同庆祝世界电视日，这一天旨在认识电视对塑造我们的全球传播、信息和娱乐格局的深远影响。

Television has been a powerful force in shaping societies around the world. It has the ability to inform, educate, entertain, and connect people from all walks of life. In many parts of the world, television is the primary source of news and information. It is also a popular form of entertainment, providing relaxation and escapism for millions of people.

电视一直是塑造世界各地社会的强大力量。它有能力提供信息，并且教育、娱乐，并连接来自各行各业的人们。在世界的许多地方，电视是新闻和信息的主要来源。它还是一种非常流行的娱乐形式，为数百万人提供放松和逃避现实的机会。

What Is the History of World Television Day? 
世界电视日的历史是什么？

World Television Day was established by the United Nations General Assembly in 1996 and has been celebrated every year since then.

世界电视日由联合国大会于 1996 年设立，此后每年这一天都会庆祝。

The decision to establish World Television Day was made in recognition of the growing impact of television on society. Television has the ability to inform, educate, entertain, and connect people from all walks of life. It has also been a powerful force in shaping cultures around the world.

设立世界电视日的决定是为了认识到电视对社会日益增长的影响。电视有能力向各行各业的人们提供信息、教育、娱乐和联系。它也是塑造世界各地文化的强大力量。

The theme of World Television Day changes each year, reflecting the current priorities of the international community. In recent years, the themes have focused on issues such as education, peace, and sustainable development.

世界电视日的主题每年都会变化，反映了国际社会当前的优先事项。近年来，主题集中在教育、和平和可持续发展等问题上。

The United Nations mentioned: “In recognition of the increasing impact television has on decision-making by bringing world attention to conflicts and threats to peace and security and its potential role in sharpening the focus on other major issues, including economic and social issues, the United Nations General Assembly proclaimed 21 November as World Television Day (through resolution 51/205 of 17 December 1996).”

联合国提到：“认识到电视通过让世界关注冲突和对和平与安全的威胁而对决策产生越来越大的影响，以及它在加强对包括经济和社会问题在内的其他重大问题的关注方面的潜在作用，联合国大会宣布 11 月 21 日为世界电视日（通过 1996 年 12 月 17 日第 51/205 号决议）。

What Is the Significance of World Television Day? 
世界电视日的意义是什么？

World Television Day holds significant importance for several reasons:

世界电视日之所以具有重要意义，有以下几个原因：

• Recognising Television’s Impact: It acknowledges the pervasive influence of television as a medium of communication, information, and entertainment. Television has transformed the way we consume news, learn about the world, and enjoy our leisure time.

  认识电视的影响：它承认电视作为交流、信息和娱乐媒介的普遍影响。电视改变了我们消费新闻、了解世界和享受娱乐的方式。

• Celebrating Its Power to Connect: Television has bridged cultural divides, connected people from all corners of the globe, and fostered a sense of shared experiences. It has played a crucial role in shaping global perspectives and promoting understanding among diverse communities.

  庆祝其联接的力量：电视架起了文化鸿沟，连接了来自全球各地的人们，培养了共享经验的感觉。它在塑造全球观念和促进不同社群之间的理解方面发挥了至关重要的作用。

• Highlighting Its Educational Value: Television has served as a powerful tool for education, providing access to knowledge and promoting lifelong learning. Educational programs have expanded horizons, enriched understanding, and instilled a passion for learning among viewers worldwide.

  突出其教育价值：电视已成为教育的强有力的工具，提供获取知识的机会并促进终身学习。教育节目拓展了视野，丰富了对事物的理解，并为全世界的观众激发了学习的热情。

• Acknowledging Its Entertainment Appeal: Television has been a source of entertainment for generations, offering a diverse range of programs that cater to various tastes and interests. It has provided escapism, relaxation, and moments of joy for countless individuals and families.

  承认其娱乐吸引力：电视一直是几代人的娱乐来源，提供各种节目以满足不同的品味和兴趣。它为无数个人和家庭提供了逃避现实、放松和欢乐的时刻。

• Affirming Its Role in Social Change: Television has played a significant role in advocating for social justice, raising awareness about important issues, and promoting positive change. It has given a voice to marginalized groups, challenged stereotypes, and inspired action for a better world.

  肯定其在社会变革中的作用：电视在倡导社会正义、提高对重要问题的认识和促进积极变革方面发挥了重要作用。它为边缘化群体提供了发言权，挑战了陈规定型观念，并激发了人们为建设更美好世界而采取的行动。

What Is the Theme of World Television Day 2023? 
2023 年世界电视日的主题是什么？

According to The Global TV Group, the theme for World Television Day 2023 is “Accessibility.”

据全球电视集团称，2023 年世界电视日的主题是“无障碍（Accessibility）”。

This theme underscores unwavering commitment to ensuring that the transformative power of television reaches every individual, regardless of their abilities. In today’s interconnected world, television has transcended geographical boundaries and physical limitations, becoming a ubiquitous source of information, entertainment, and education. 

这一主题强调对确保电视的转变力量触及每个个体的坚定承诺，无论他们的能力如何。在当今互联的世界中，电视已超越地理界限和物理限制，成为信息、娱乐和教育的无处不在的来源。

However, true accessibility extends beyond mere availability. It demands that we actively bridge the gaps that may hinder individuals from fully immersing themselves in the world of television.

然而，真正的“无障碍”不仅仅是可用性。它要求我们积极弥合可能阻碍个人完全沉浸在电视世界中的差距。

At the heart of this year’s celebration lies the recognition that accessibility is not an afterthought but an integral part of the television experience. It is about creating a seamless and inclusive environment where everyone can connect, learn, and be entertained without barriers.

今年庆祝活动的核心是认识到无障碍并不是事后才想到的，而是电视体验中不可或缺的一部分。它旨在创建一个无缝且包容的环境，让每个人都可以无障碍地联系、学习和娱乐。

Are People Still Watching TV in the Digital Age? 
在数字时代人们还在看电视吗？

Despite the rise of digital media, television remains a dominant force in the media landscape and a crucial component of any effective marketing strategy. 

尽管数字媒体兴起，电视仍然是媒体领域的主导力量，也是任何有效营销策略的重要组成部分。

A Nielsen study cited by CNBC revealed that 64% of all television viewing time is dedicated to cable TV, highlighting the enduring popularity of traditional television. This robust viewership translates into substantial opportunities for advertisers to reach their target audience.

CNBC 援引尼尔森的一项研究显示，所有电视观看时间的 64% 都花在了有线电视上，这突显了传统电视的持续受欢迎程度。这种强劲的收视率转化为广告商接触目标受众的大量机会。

Statista further reinforces the significance of television by noting that U.S. adults spend an average of four hours per day watching TV, surpassing the average daily smartphone usage of three hours and 45 minutes. This data underscores television’s enduring position as a primary medium for consuming content.

Statista 指出，美国成年人平均每天看电视的时间为 4 小时，超过了智能手机每日平均使用时间 3 小时 45 分钟，进一步强调了电视的重要性。该数据强调了电视作为内容消费主要媒体的持久持续的地位。

Despite the emergence of new media channels, TV advertising remains a potent tool for reaching a wide audience and driving brand awareness. 

尽管出现了新媒体渠道，电视广告仍然是接触广泛受众和提高品牌知名度的有效工具和渠道。

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